Our Story
In 2019, Ben Arbib created Nurture Brands with the vision of creating a new kind of FMCG business; one that combined better-for-you food and drink with sustainability and ethics at its core.
Our Mission
Our mission is to become one of the world’s fastest growing plant based branded food and beverage businesses, that is famous for delighting customers and consumers, with a culture that attracts and retains the best.
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Today, we have six award winning plant-based brands, Rebel Kitchen®, Myracle Kitchen®, EMILY®, The Primal Pantry®, Ape® and Jax Coco®, selling plant based drinks and snacks across UK & Europe, North America, and Asia.
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With B Corporation certifications for our business and brands, along with our 1% For The Planet membership, brand charity partnerships and 100% Carbon Neutral since 2019; we are proud to be using business as a force good for people and the planet.
Our Purpose
To nurture positive choices through food, business and beyond.
Food
Creating high quality, healthier, tastier, and more sustainable food choices for everybody.
Business
Doing things differently to build a better business for our workers, community, and customers.
