• Carbon Neutral

    We believe in treading lightly to help protect our planet which is why we have been carbon neutral since 2019. This means we measure the carbon we emit into the atmosphere and offset by supporting projects such as wind farms.

  • 1% for the Planet

    We are proud members of 1% for the Planet. This means we commit 1% of our revenue, through financial and promotional spend, in-kind contributions and volunteering time, to initiatives that support people and the planet.

Charity Partnerships

Each of our brands support a charity, carefully selected, and aligned to
champion the same values. We will continue to donate annually and strengthen our charity partnerships through brand-led communications. 

Rebel Kitchen, Jax Coco & Pur Projet

Cultivating a regenerative organic coconut supply chain in Cebu Island, Philippines.


Indie Bay, EMILY & Women's Earth Alliance

Global initiatives that trains, resources and catalyses grassroots women’s networks to protect our environment and build healthy and safe communities. 


The Primal Pantry & Rewilding Britain

Reconnecting Britain with the natural world, sustaining communities and tackling the species extinction crisis and climate emergency.



We go above and beyond when it comes to charitable initiatives and are passionate about helping those in need, as well as creating a sense of satisfaction within the team. 

Each year, all employees are granted one day paid leave to help a charity of their choice and in addition we do one day volunteering as a team with a charity that supports the values of Nurture Brands, such as Fareshare and The Felix Project.